Kool FM en Vivo 97.1

Kool 97.1 FM - Has carved out a niche market in the Jamaican media landscape since hitting the airwaves in November 2001. We programme adult contemporary music, 45% of which is Reggae music. Our target audience consists primarily of persons who are 25 years and over. This group has diverse lifestyle preferences but finds consensus on one issue - Music that is melodic and familiar.